Ducati Cites 68% Sales Growth for First Quarter of 2011
News | April 6, 2011The North American division of Ducati bikes recently announced their sales figures for the first quarter of this year. The Italian bike manufacturer has claimed an increase in sales of almost 68 per cent in the first quarter in comparision to that of last year. The recent figures continue the trend witnessed by the brand in the last two quarters for 2010, even though the annual overall sales of 2010 were in the negative.
Ducati, meanwhile continues to remain bullish regarding the future sales for the entire year, with their newest Monster and Diavel 1100EVO currently making it to the retail market. Ducati’s North American division has proudly announced their consecutive third quarter sales in motorcycles by beginning this year a rise of 68 per cent in motorcycle sales figures.
A strong beginning this year will continue Ducati’s trend of consecutive growth over three quarters in the most significant foreign market of this Italian manufacturer. The positive growth in sales figures encompasses the entire lineup of Ducati’s 2011 offerings. This is a great achievement for the brand, meaning the growth in sales figures is driven by each of their bike models.
The CEO for the North American division of Ducati, Cristiano Silei, said that they have had a great beginning this year. They also expect this growth to continue positively through out the year, especially with their newest and most sought after product, Diavel, hitting the dealer showrooms in late March.
The fantastic first quarter results are in line with the sales plans set by Ducati for 2011. the sales in the coming month will too be fueled because of the new Multistrada 1200 Special Edition Peak Pikes and the new Monster 1100EVO, supported by many other key activities. Ducati has also gone ahead and named April as the ”Diavel Ride Month”. This month will be dedicated to motorcycle enthusiasts who will be given the opportunity of experiencing the Diavel firsthand via test-ride dealer experiences.
June will also be Ducati’s return at the International Pikes Peak Hillclimb wherein the Multistrada will be competing in a race for overall victory. More boosting marketing programs by the company will soon be announced. These marketing programs will surround riding experiences for the Multistrada and Diavel models. These marketing programs will also revolve around the launch of the Monster 1100EVO in their North American market.
Ducati is meanwhile getting ready for the response to their heavily anticipated Diavel and Monster in worldwide showrooms.
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